A. Terms & Conditions

1. Campaign Period

The Amazfit APAC This Is Me Social Contest 2026” (“Contest”) runs from 9 October 2026 until 30 October 2026, 11:59 PM in the applicable participating market’s local time (“Contest Period”), unless otherwise stated by the Organiser. Entries received outside the Contest Period will not be eligible.

2. Organiser

The Contest is organised, conducted and administered by the Amazfit regional team (“Organiser”). The Organiser is responsible for the overall planning, coordination and administration of the Contest, including entry review, winner selection and the application of these Terms & Conditions.

Local Amazfit teams in the participating markets may assist with promotion, participant communications, eligibility verification and prize coordination under the Organiser’s direction.

3. Eligibility and Participating Markets

The Contest is open to eligible individuals legally residing in any of the following 11 participating markets: Malaysia, Singapore, Japan, Korea, Thailand, Indonesia, China, Hong Kong, Philippines, Taiwan and Vietnam.

Participants must: (a) be at least 18 years old at the time of entry; (b) legally reside in one of the participating markets listed above; (c) hold a valid passport and be legally able to travel to Malaysia; (d) be available to travel to Kuala Lumpur and participate in the designated HYROX event and related campaign activities on the dates specified by the Organiser; and (e) comply with these Terms & Conditions.

Employees of the Organiser, its agencies and companies directly involved in administering the Contest, and their immediate family members, may be excluded where required by local rules.

4. How to Enter

During the Contest Period, participants must:

• Create an original photo or short-form video sharing your personal “This Is Me” story, including who you are, what you are training for, which race category you are hoping to win and why you want to race at HYROX.

• Publish the entry publicly on Instagram or Facebook.

• Include all campaign hashtags: #ThisIsMeHK #AmazfitHK #TrainWithStructure #AmazfitHYROX.

• Tag @amazfitHK

• Keep the post and account publicly viewable during the Contest Period and winner verification period.

*Unless otherwise stated in a local market post, one person may submit more than one entry, but each entry must be substantially original. Multiple entries do not guarantee a greater chance of selection.

5. Entry Requirements

Entries must be the participant’s own work and must not infringe any third-party intellectual property, privacy, publicity or other rights. Participants are responsible for obtaining permission from any identifiable person appearing in their content. Entries must not contain unlawful, defamatory, discriminatory, hateful, sexually explicit, dangerous or otherwise inappropriate material, or content that could reasonably damage the reputation of Amazfit, HYROX or campaign partners. The Organiser may disqualify entries that do not comply with these requirements.

6. Winner Selection

Eligible entries from all 11 participating markets will be reviewed and judged by the Amazfit regional team using the following criteria:

• Authenticity and strength of the story – 40%

• Connection to the “This Is Me” campaign – 30%

• Creativity and presentation – 20%

• Social engagement – 10%

The Contest is skill/judging-based rather than a random draw. Engagement metrics may be reviewed for authenticity; suspected artificial, purchased or manipulated engagement may be disregarded and may result in disqualification. The judging decision will be final to the extent permitted by applicable law.

 

7. Winners

The Organiser will select a total of eight (8) winning pairs (comprising a total of 16 individuals) from eligible entries submitted across all 11 participating markets. The eight winning pairs represent the total number of winners for the regional Contest, not eight winning pairs per market. Winners will be selected based on the judging criteria set out in Section 6. The Organiser does not guarantee a specific number of winners from any individual market.

Selected winners will be contacted through the contact method stated in the campaign materials and/or by direct message from an official local Amazfit account for their participating market.

Each selected winning pair will be contacted through the contact method specified in the campaign materials and/or by an official local Amazfit account. Each selected winner must respond within 48 hours of notification and provide the information reasonably required to verify their eligibility and ability to travel. If either member of a winning pair fails to meet the eligibility requirements, declines the prize, fails to respond within the stated period, or cannot participate on the required dates, the Organiser may select a replacement in accordance with the regional judging results.

8. Prize Package

Each confirmed winner is intended to receive a HYROX Kuala Lumpur experience package consisting of:

• Return economy-class airfare to/from Kuala Lumpur, subject to the Organiser’s approved routing and booking conditions.

• Accommodation at a hotel rated at least four stars for the stay period determined by the Organiser.

• Access to a training camp arranged by the Organiser.

• One HYROX doubles OR mixed doubles race OR single race with spectator tickets, [1] [2] winning pairs may choose their preferred race category, subject to HYROX registration rules, category availability and event terms.

• Two Amazfit Balance 3 smartwatches.

Unless expressly stated otherwise, personal expenses, meals, ground transportation, travel insurance, passport costs, visas, vaccinations, taxes, baggage fees and other incidental expenses are not included. Exact inclusions, travel dates, departure city/airport rules and prize values should be confirmed in the final market-specific terms.

9. Travel and Event Conditions[3] [4] 

Winners are responsible for ensuring that they have valid passports, visas and any other documents or permissions required to enter Malaysia and participate in the event. The Organiser does not guarantee visa approval or entry into Malaysia.

Flights, accommodation and race arrangements are subject to availability, event schedules, carrier/hotel conditions and circumstances beyond the Organiser’s reasonable control.

Once a winner has been confirmed and the flight, accommodation and HYROX race registration arrangements have been finalised, the prize is non-transferable and cannot be assigned, substituted or transferred to another person. Winners may not change the registered participant or race details without the Organiser’s prior written approval.

Any changes or exceptions will be at the Organiser’s sole discretion, subject to applicable laws, airline and hotel policies, and HYROX registration rules.

The prize is not redeemable for cash, except where required by applicable law.

10. Content Usage and Follow-Up Content

By entering, participants grant the Organiser and its campaign partners a non-exclusive, royalty-free permission, for the period and territories permitted by applicable law, to repost, display and use the submitted entry for Contest administration, winner announcement and campaign-related communications, with appropriate attribution where practicable. Confirmed winners may also be invited to participate in follow-up content documenting their training, preparation, race experience and personal journey. Any broader paid-media, perpetual, transferable or commercial usage rights should be covered by a separate winner/content release where required.

11. Personal Data

Personal information collected for the Contest will be used for administration, eligibility verification, winner communication, travel arrangements, prize fulfilment and related campaign purposes, in accordance with the applicable privacy notice and data protection laws. Participants should review the relevant local Amazfit privacy notice before entering. Only information reasonably necessary for these purposes should be collected.

12. General Conditions

The Organiser may verify entries and disqualify any participant who breaches these Terms & Conditions, provides false information, interferes with the Contest, manipulates engagement or acts fraudulently. If circumstances beyond the Organiser’s reasonable control affect the fairness, integrity or operation of the Contest or the associated HYROX event, the Organiser may modify, suspend, postpone or cancel the Contest to the extent permitted by law. Any material change should be communicated through the official campaign channels.

13. Platform Disclaimer

This Contest is not sponsored, endorsed, administered by, or associated with Instagram, Facebook or their respective owners. By entering, participants acknowledge that Instagram and Facebook have no responsibility for the administration of the Contest or the awarding of prizes. Participants must also comply with the applicable platform terms and community guidelines.

14. Governing Terms

These Terms & Conditions are subject to the mandatory consumer, promotion, privacy and other applicable laws of each participating market. If separate local-market terms are published, those local terms will apply to participants in that market to the extent of any conflict.